Q-1) what is marketing??
Ans. There are numerous good definitions of marketing available everywhere so you need to select your effective one and prepare for that to discuss in interview, in case. Some are as follows?*Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.*Marketing is communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand?*The management procedure through which goods and services move from concept to the customer?*The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to persons.
Q-2) what is the most interesting thing about marketing and sales?
Ans. The most significant and interesting thing you need to know about marketing and sales is that both activities are simple and fun.
Marketing is a fun, creative activity. A lot of it, as you will see, is brainstorming around your cause and the persons whom you hope to influence. *Sales is also a fun activity, believe it or not. Okay perhaps not if you’re really shy, in which case you may want to stick with behind the scenes marketing or other activities. But many people, once they know what they’re doing and get in certain practice, find that they like sales.
Q-3) what is the difference between marketing and selling?
Ans. This is the most usual question asked in every marketing interview. So the differences are:
*Selling begins when a product or service becomes obtainable for consumption or use. This function covers retailers’ awareness and assurance on the product and cultivating customer advocacy for the maker of the product or service.
*Marketing, on the other hand, is much broader in scope and starts long before the selling procedure takes place. It covers everything about the market, the consumer, and the brand.
Q-4) Tell me something about 4p’s of marketing?
Ans. The following describes the four P’s of marketing:
*Product: Products are the goods and services that your business offers for sale to your target market. When developing a product you must consider quality, design, features, money covering costs expenses packaging, customer service and any subsequent after-sales service.
*Place: Place is in regards to distribution, location and methods of getting the product to the customer. This includes the location of your business, shop front, distributors, logistics and the probable use of the internet to sell products directly to customers.
*Price: Price concerns the amount of money that customers should pay in order to purchase your products. There are a number of considerations in relation to price including price setting, discounting, credit and cash purchases as well as credit collection.
*Promotion: Promotion refers to the act of communicating the advantages and worth of your product to consumers. It then includes persuading general consumers to become customers of your business using methods such as advertising, direct marketing, personal selling and sales promotion.
Q-5) Tell me something about PLC (Product life cycle).
Ans. The product life cycle has four very clearly defined stages, each with its own characteristics that mean dissimilar things for business
. *INTRODUCTION In the Introduction stage of the product life cycle, a product or a service is introduced to the market. Customers are testing the product in this phase.
*GROWTH After a product is introduced in the market, consumers become more interested in it. This is called the Growth stage of the product life cycle. Sales are increasing and competitors are emerging as well. Products become more profitable and companies form alliances, joint ventures, and takeovers.
*MATURITY The market has reached saturation. Some producers at a later stage of the Maturity stage of the product life cycle begin to leave the market due to poor profit margins. Sales dynamics is beginning to decrease.
*DECLINE Continuous decline in sales signals entry into the Decline stage of the production life cycle. Competition is taking over your market share at this point. Financial and production conditions are becoming unfavorable.
Q-6) for a new salesperson, what are his needs?
Ans. New salespersons needs:
* He needs to know the info on company history, its policies, rules and regulations etc.
*Information about the product- its features, usage, demand.
*Systems and processes as followed by the company. This might include the work timings, overtime, field work, work culture of that particular organization etc.
*Training on the basic ethics that need to be followed while selling a product.
*He should know the basics of selling the different products of the company.
Q-7) why do you want to work in marketing field?
Ans. The best method to answer this question is, first of all, to be prepared and knowledgeable about this field. Spend some time researching the marketing field so you can talk about the benefits of working in this area. Compare your goals, let the interviewer know what best you can do in marketing job even though the question is about why you want to work here, you still need to convince the interviewer that hiring you will benefit the company.
Q-8) what are the keys to marketing success?
Ans. The keys to marketing achievement are:
*Budgeting. *Targeting. *Analyzing the Competition. *Working Your Customer Base. *Development of Objectives.
Q-9) what motivates you?
Ans. Here the interviewer is trying to understand the key to your being fruitful in the job he is interviewing for, and wishes to make sure it’s a good fit. So consider, in advance of interviewing, what actually does motivate you and come up with some specific examples to share during the interview. It’s all in the detail. Whatever you say, you need to back it up with examples
Q-10) Are you competitive by nature?
Ans. Competition is very significant to survive in the market so to achieve success in this field you have to be competitive. Suite the examples of your work related to market competition in your answer as proof.
Q-11) Mention the various components of marketing management?
Ans. Marketing management components can be distributed into following points:
a. Corporate level: It consists of company’s mission and objectives.
b. Functional level: Non marketing and marketing institutions are involved in it.
c. Marketing level: It consists of situation analysis, objectives, strategy, implementation, budget, and evaluation.
d. The marketing mix consists of product, distribution, promotion, and price.
Q-12) what were the different methods used in marketing earlier?
Ans. There were three marketing approaches used earlier:
A. Production orientation: An organization which focuses on production specializes in producing most of the given services and products without considering the quality.
B. Product orientation: An organization which focuses on product orientation is chiefly concerned with the quality of the products.
C. Selling orientation: An organization which uses sales orientation mostly focuses on the selling or promoting a particular product, and not determining new consumer desires as such.
Q-13) Explain Service marketing. Also explain what is a service?
Ans. A. Service marketing can be defined as marketing of services. It’s not same for tangible products. Services if compared with goods then neither all products are purely goods nor services. In more clear words service can be defined as
B. use of the service is not separated from its purchase.
C. A service can never be in material form and therefore it cannot be touched, seen, heard, tasted, or smelled.
D. The use of a service is inherently subjective, i.e. if many individuals are experiencing services then each of them will experience it uniquely.
Q-14) what is an International marketing plan?
Ans. a. It involves the organization in making more than one marketing decisions across the nations.
b. There are several reasons to enter an international market led by large market size and diversification.
c. There are also several reasons to avoid entering international markets, including too much red tape, trade barriers, and transportation difficulties.
d. The stages of going international are as follows: exporting, licensing, joint ventures, direct investment, U.S. commercial centers, trade intermediaries, and alliances.
Q-15) what is marketing communication?
Ans. Marketing communication can be defined as the efforts made by the seller to convey his message to his buyers and to accept it in retrievable form. The main point of communication process is persuasion. It is completely goal oriented. It is not a haphazard activity. Each of its tool contains of specific complexities and potentialities that justify managerial specialization.
Ans. There are numerous good definitions of marketing available everywhere so you need to select your effective one and prepare for that to discuss in interview, in case. Some are as follows?*Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.*Marketing is communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand?*The management procedure through which goods and services move from concept to the customer?*The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to persons.
Q-2) what is the most interesting thing about marketing and sales?
Ans. The most significant and interesting thing you need to know about marketing and sales is that both activities are simple and fun.
Marketing is a fun, creative activity. A lot of it, as you will see, is brainstorming around your cause and the persons whom you hope to influence. *Sales is also a fun activity, believe it or not. Okay perhaps not if you’re really shy, in which case you may want to stick with behind the scenes marketing or other activities. But many people, once they know what they’re doing and get in certain practice, find that they like sales.
Q-3) what is the difference between marketing and selling?
Ans. This is the most usual question asked in every marketing interview. So the differences are:
*Selling begins when a product or service becomes obtainable for consumption or use. This function covers retailers’ awareness and assurance on the product and cultivating customer advocacy for the maker of the product or service.
*Marketing, on the other hand, is much broader in scope and starts long before the selling procedure takes place. It covers everything about the market, the consumer, and the brand.
Q-4) Tell me something about 4p’s of marketing?
Ans. The following describes the four P’s of marketing:
*Product: Products are the goods and services that your business offers for sale to your target market. When developing a product you must consider quality, design, features, money covering costs expenses packaging, customer service and any subsequent after-sales service.
*Place: Place is in regards to distribution, location and methods of getting the product to the customer. This includes the location of your business, shop front, distributors, logistics and the probable use of the internet to sell products directly to customers.
*Price: Price concerns the amount of money that customers should pay in order to purchase your products. There are a number of considerations in relation to price including price setting, discounting, credit and cash purchases as well as credit collection.
*Promotion: Promotion refers to the act of communicating the advantages and worth of your product to consumers. It then includes persuading general consumers to become customers of your business using methods such as advertising, direct marketing, personal selling and sales promotion.
Q-5) Tell me something about PLC (Product life cycle).
Ans. The product life cycle has four very clearly defined stages, each with its own characteristics that mean dissimilar things for business
. *INTRODUCTION In the Introduction stage of the product life cycle, a product or a service is introduced to the market. Customers are testing the product in this phase.
*GROWTH After a product is introduced in the market, consumers become more interested in it. This is called the Growth stage of the product life cycle. Sales are increasing and competitors are emerging as well. Products become more profitable and companies form alliances, joint ventures, and takeovers.
*MATURITY The market has reached saturation. Some producers at a later stage of the Maturity stage of the product life cycle begin to leave the market due to poor profit margins. Sales dynamics is beginning to decrease.
*DECLINE Continuous decline in sales signals entry into the Decline stage of the production life cycle. Competition is taking over your market share at this point. Financial and production conditions are becoming unfavorable.
Q-6) for a new salesperson, what are his needs?
Ans. New salespersons needs:
* He needs to know the info on company history, its policies, rules and regulations etc.
*Information about the product- its features, usage, demand.
*Systems and processes as followed by the company. This might include the work timings, overtime, field work, work culture of that particular organization etc.
*Training on the basic ethics that need to be followed while selling a product.
*He should know the basics of selling the different products of the company.
Q-7) why do you want to work in marketing field?
Ans. The best method to answer this question is, first of all, to be prepared and knowledgeable about this field. Spend some time researching the marketing field so you can talk about the benefits of working in this area. Compare your goals, let the interviewer know what best you can do in marketing job even though the question is about why you want to work here, you still need to convince the interviewer that hiring you will benefit the company.
Q-8) what are the keys to marketing success?
Ans. The keys to marketing achievement are:
*Budgeting. *Targeting. *Analyzing the Competition. *Working Your Customer Base. *Development of Objectives.
Q-9) what motivates you?
Ans. Here the interviewer is trying to understand the key to your being fruitful in the job he is interviewing for, and wishes to make sure it’s a good fit. So consider, in advance of interviewing, what actually does motivate you and come up with some specific examples to share during the interview. It’s all in the detail. Whatever you say, you need to back it up with examples
Q-10) Are you competitive by nature?
Ans. Competition is very significant to survive in the market so to achieve success in this field you have to be competitive. Suite the examples of your work related to market competition in your answer as proof.
Q-11) Mention the various components of marketing management?
Ans. Marketing management components can be distributed into following points:
a. Corporate level: It consists of company’s mission and objectives.
b. Functional level: Non marketing and marketing institutions are involved in it.
c. Marketing level: It consists of situation analysis, objectives, strategy, implementation, budget, and evaluation.
d. The marketing mix consists of product, distribution, promotion, and price.
Q-12) what were the different methods used in marketing earlier?
Ans. There were three marketing approaches used earlier:
A. Production orientation: An organization which focuses on production specializes in producing most of the given services and products without considering the quality.
B. Product orientation: An organization which focuses on product orientation is chiefly concerned with the quality of the products.
C. Selling orientation: An organization which uses sales orientation mostly focuses on the selling or promoting a particular product, and not determining new consumer desires as such.
Q-13) Explain Service marketing. Also explain what is a service?
Ans. A. Service marketing can be defined as marketing of services. It’s not same for tangible products. Services if compared with goods then neither all products are purely goods nor services. In more clear words service can be defined as
B. use of the service is not separated from its purchase.
C. A service can never be in material form and therefore it cannot be touched, seen, heard, tasted, or smelled.
D. The use of a service is inherently subjective, i.e. if many individuals are experiencing services then each of them will experience it uniquely.
Q-14) what is an International marketing plan?
Ans. a. It involves the organization in making more than one marketing decisions across the nations.
b. There are several reasons to enter an international market led by large market size and diversification.
c. There are also several reasons to avoid entering international markets, including too much red tape, trade barriers, and transportation difficulties.
d. The stages of going international are as follows: exporting, licensing, joint ventures, direct investment, U.S. commercial centers, trade intermediaries, and alliances.
Q-15) what is marketing communication?
Ans. Marketing communication can be defined as the efforts made by the seller to convey his message to his buyers and to accept it in retrievable form. The main point of communication process is persuasion. It is completely goal oriented. It is not a haphazard activity. Each of its tool contains of specific complexities and potentialities that justify managerial specialization.
